Why he thinks the world should end is why I think that it should continue living now more than ever.
video by Prince Era
As far as I know, this isn’t the official reason why Starbucks baristas always mispell (-“mishear”) your name but his sense of humor aligns quite near with my own personal theory.
But mine is more focused on the advertising side. Your mispelled name gives you a conversation starter for other people, something to share on social media, something to celebrate (-and also share) when spelled right. And what’s that? Free advertising for Starbucks. As long as people are talking about it, it will never stop because it’s so damn effective. Who cares if Starbucks is expensive, it’s talked about and that’s why people keep coming back.
It’s a bit like Apple’s strategy. Keep it expensive but keep it talked about, that way people keep buying.
Flea & Anthony - The Brothers Cup
7107 International Music Festival
"I’m afraid of everything. I’ve been reading psychology books to try to figure out why. Logically, I know everything is fine. I know that I’m only twenty, and I have so many blessings and advantages. Yet I’m afraid I haven’t accomplished enough yet. I’m afraid of the future. Afraid of getting older. Afraid of being alone. Afraid of having a child. And afraid of the dark. I’m really, really afraid of the dark."
You and me both.
Client: Okay, I want my site’s content to be edgy, to stand out. I’m thinking all black text on a black background.
Me: I’m not sure that’s going to really stand out much.
Client: Why did you get into web design if you have no imagination? Just try to picture it for more than a minute and you’ll see why it’ll work.